In past recession cycles fashion changed to more simple forms. Instead of the bold colors and prints one would wear during a time when the economy was on an upside, trends faded into more muted and subtle colors and prints. As we were moving into our current recession I expected the same process to repeat for fashion. Boy was I wrong. More than ever before there are wide selections of prints and bold colored garments to choose from. The recessionista is no longer turning to plain basics during harsh economic times, but she is still looking to get a bang for her buck. Designers and manufactures have made this possible by creating pieces that can be worn numerous ways. This enables women to re-invent new looks on a daily bases while wear the same garment repeatedly going unnoticed as a repeat offender.
This Wednesday, Soho and other surrounding borough residence will have the pleasure of purchasing interchangeable jewelry collections from Swarovski’s Crystallized store. Like clothing that can be worn in multiple forms, Swarovski offers personalized pieces as well as gems that can be switched with one snap.
Image source - Kariza Designs
In malls around the country you can find Kariza Design kiosk. This particular line sales one of kind vintage print wraps that can be worn 100 way and probably more than that if you're creative.
I love how innovative brands have become when it comes to capture a target market of smart shoppers. More and more RTW brands are using the bang for your buck concept each season. However, it is truly the consumer who holds the power and creativity behind a multiple wear garment.













